Flip Connections into Commissions

Q: Who is eligible to join the Kiavi Affiliate Partner Network? A: Those in the residential real estate investing industry, including experts, leaders, creators, influencers, and advocates are eligible to become affiliate partners. Affiliates should have a network capable of referring at least 30 real estate investors per year.

Q: Who is not eligible to join the Kiavi Affiliate Partner Network?

A: Mortgage brokers, real estate agents, and employees of companies with other partnership agreements with Kiavi are not eligible to be an affiliate partner. Learn more about Kiavi’s Broker Program and our Real Estate Agent program. 

Q: Can I be in the Kiavi Affiliate Network and the Refer a Friend program?

A: Partners who are eligible for the Refer a Friend program must select either that program or the separate affiliate program for referring borrowers. Concurrent participation in both is not permitted.

Q: What is the criteria for joining the Kiavi Affiliate Program?

A: Approval into the program is based on several factors you shared in your application, including: 

• Business Type: We seek industry experts, influencers, business leaders, content creators, and community leaders. Please note, mortgage brokers and real estate agents are not currently eligible for our affiliate programs. Explore our Broker and REA programs for alternative opportunities.
• Geographic Reach: Your audience should be active within the 45 US states and D.C. where Kiavi lends. (We do not currently lend in  MS, NM, RI, UT, and VT).
• Audience and Engagement: Your active channels must reach an audience of residential real estate investors & enthusiasts. Your audience should be substantial enough to generate at least 30 referrals annually.
• Brand Alignment: Your brand and customer profile should align with Kiavi’s.

Keyholder partners are paid a higher referral fee when their referral closes a loan. Influencer partners receive a lower payment for each qualified lead referred, regardless if the referral eventually closes a loan.

Your designation as either a Keyholder or Influencer partner is determined by the size and reach of your audience/network as well as the other details provided in your application.

PartnerStack is the platform we use to host our affiliate program and resources. Upon approval into the program, you’ll receive an email prompt directly from Partnerstack inviting you to set up your account. Once verified, you will be able to keep track of all your referrals, cash out rewards, and keep track of your referral performance.

The reason for denial will be stated in the decision email from PartnerStack. If you feel there was an error, you can re-apply to the program with updated information. 

Common reasons an application may be denied are:

• Your audience/network is not a match to Kiavi’s customer profile 
• The size of your audience/network is not large enough to hit the minimum threshold of 30 referrals per year. 
• You’re a broker or real estate agent
• There was not enough information in your application to determine eligibility. 

If you have a unique partnership opportunity that lies outside our standard affiliate program, we encourage you to share it with us!  Fill out our partnerships inquiry form, and if there’s a match, we'll reach out to discuss the next steps. Let’s build something great together!

Q: What happens if someone uses my old affiliate link?  

 A: If you were a part of our legacy affiliate program, we will set up a URL redirect from your old link to your new referral link once you've completed your application and been approved into the new program. There will be no interruptions in tracking during this process if you apply to the new program prior to October 1, 2025. However, please make sure to use your new referral link in any new communications for the most seamless experience.

Q: What happens if I don't apply to the new affiliate program?

A: If you choose not to apply to the new affiliate program, or if you're not eligible to participate under the terms of the new program, all legacy affiliate contracts will be terminated on October 1, 2025 at 12:00 am ET. We will payout referral fees via an ACH payment, per the terms of your contract, for all eligible loans that closed prior to the September 30th cutoff. You will receive your final ACH payment around November 15. If you want to join the program after the cutoff, you can still submit an application at any time.